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Strength-Utilized Coaching

By Atip Muangsuwan

Why do we need to focus on our strengths rather than our weaknesses?

Positive psychology traditionally felt that other areas of psychology have placed too much emphasis on pain, trauma, and negative emotions and experiences and wanted to change this.

If we focus more on positive emotions, we’ll be in resourceful state. And when we’re in resourceful state, we can achieve anything or any goals we want.

Likewise, when we focus more on our core strengths than our weaknesses, we’ll feel more confident, more empowered and more resourceful to tackle our problems and to pursue our goals.

That’s why in my coaching sessions, I usually work with my clients to identify their personal and professional core strengths and also their business strengths. Then, I would work with my clients to utilize or apply their core strengths in solving their problems or in achieving their goals.

One recent example is… I coached an executive who’s very smart and successful. However, she had a son who got a big challenge in his study. We had identified her core strengths before. So, I worked with her to apply her core strengths to help her son. The result is… she’s able to help her son to overcome his big academic challenge successfully.

The other example is… I coached a resort executive whose resort’s financial situation was severely impacted by Covid-19 pandemic. The executive’s goal was to increase a number of resort clients in order to financially survive the crisis. One of the powerful questions I asked him was… “What are your resort’s core strengths?” He replied, “We’re ecotourism and adventure-tourism resort serving rare local organic food to our clients. We’re also kids, senior-citizen and disabled-people friendly resort.” With promoting and marketing on these core business strengths, the resort could bring back its clients up to 80%-100% in the midst of Covid-19 pandemic.

I believe… “It’s worth spending our time and energy on utilizing and enhancing our core strengths rather than on fixing our weaknesses.”