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Empower you to succeed and live a more fulfilled life.

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"We empower leaders, executives, business owners, and celebrities to transform their personal and professional lives, as well as their organizations, more effectively and efficiently."

"You want transformation?

I give you transformation!!!"

"The Best Coach International Co., Ltd."

is a life-changing business.

We do business that changes lives!

Vision: To become the best coach for International as well as local clients. We don’t want to become the No.1 coach in the world. We just want to become “The Best Coach” for our clients.

Mission: We are in a life-transforming business. We do business that transforms lives of people for the greater good.

Values:

  1. We value our clients. That’s why we put our clients first.
  2. We value client-centered approach.
  3. We value wisdom. That’s why our approach is wisdom-based approach. We help our clients evoke their own wisdom and use it to achieve their goals and their organization’s goals, also to solve their problems and their organization’s problems.
  4. We don’t believe in “One size fits all” approach. That’s why our approach is personalized to match our client’s style and contexts. “Who you are… is how we coach.”
  5. We value leadership and holistic life transformation. That’s why our main work focuses on leadership and holistic life transformation.
  6. We value both success and self-fulfillment. We believe that both can co-exist in our clients’ lives.
  7. We value mindfulness and self-awareness. Because they both can foster and evoke wisdom.
  8. We value psychological safety and confidentiality. That’s why we provide them for our clients.
  9. We value ethics and standards in our work. That’s why we always maintain ethical maturity and sensitivity in our work.
  10. We take professional pride in our work. That’s why we always strive to do our best work in each and every session with our clients.
Trilogy of Coaching

Atip is the expert in the Trilogy of Coaching; that is, Coaching, Mentoring and Supervision.

He is a Professional Certified Coach (PCC) accredited by International Coaching Federation (ICF), USA. He is also a Certified Mentor Coach accredited by Coach Cachet, USA. In addition, he is a Certified Coach Supervisor accredited by International Centre for Coaching Supervision (ICCS), UK. He is the First Certified Coach Supervisor in Thailand who is Thai.

His clients are… Chairman of the Board of Directors, Chief Executive Officers (CEOs) and other C-Suite clients including VPs, directors and managers. His coaching purpose, passion and mission are to coach Global Leaders in order to make gigantic ripple effects to the world. He has been on a mission to empower 100 CEOs worldwide.

TRANSFORMATION

Examples of Results my clients have achieved thru my Transformational Coaching:

1.  Leadership transformation

  • Become better leaders, more effective and more influential.

2. Business and Organization transformation

  • Get their businesses and organizations back on track within a few months of coaching despite the effect of Covid-19.
  • Find the best solutions to their business and organization problems within just one or two coaching sessions.

3. Financial transformation

  • Double and triple their income within just a few months of coaching.

4. Career transformation

  • Get clarity on their career aspirations and make right decision on choosing new career.
  • Get a big job promotion within just 3 months of coaching.

5. Physical health transformation

  • Achieve targeted bodyweight and get healthier within a set timeframe.

6. Emotional transformation

  • Have less stress, more peace of mind and become a lot happier.

7. Mental & Mindset transformation

  • Be more resilient and more empowered to move ahead with their new businesses and missions.
  • Make their decisions better and faster with more clarity and confidence
  • Hit the sales targets and set new records for their organizations.

8. Time management and work-life balance transformation

  • Have better time management and work-life balance.

9. Relationship transformation

  • Save their marriage life despite at the very edge of divorce.

10. Spiritual transformation

  • Get to know their spiritual self and intrinsic values and progress with their lives more fulfilling and more passionately.

1.Relationship transformation

  • Become better leaders, more effective and more influential.
  • Save their marriage life despite at the very edge of divorce.

2.Business and Organization transformation

  • Get their businesses and organizations back on track within a few months of coaching despite the effect of Covid-19.
  • Find the best solutions to their business and organization problems within just one or two coaching sessions.

3.Financial transformation

  • Double and triple their income within just a few months of coaching.

4.Career transformation

  • Get clarity on their career aspirations and make right decision on choosing new career.
  • Get a big job promotion within just 3 months of coaching.

5.Physical health transformation

  • Achieve targeted bodyweight and get healthier within a set timeframe.

6.Emotional transformation

  • Have less stress, more peace of mind and become a lot happier.

7.Mental & Mindset transformation

  • Be more resilient and more empowered to move ahead with their new businesses and missions.
  • Make their decisions better and faster with more clarity and confidence
  • Hit the sales targets and set new records for their organizations.

8.Time management and work-life balance transformation

  • Have better time management and work-life balance.

9.Relationship transformation

  • Save their marriage life despite at the very edge of divorce.

10.Spiritual transformation

  • Get to know their spiritual self and intrinsic values and progress with their lives more fulfilling and more passionately.
How-I-work-with-my-clients

How I work with my clients.


1. Discovery Session (60 mins) (free of charge, no obligation)

  • Discuss client’s aspirations, goals, challenges, expectations and measure of success.
  • Chemistry check between coach and a potential client for working together.

2. Coaching Agreement (when both coach and client decide to go ahead with coaching)

  • Sign a coaching agreement.
  • Payment of coaching package.

3. Coaching Session

  • Each session takes around 60-90 mins via Zoom meeting application.
  • A number of coaching sessions follow the type of coaching package chosen by client.

4. Support between coaching sessions (optional; however, encouraged by the coach because the support could enhance probability of success of client.

  • Coaching journal (optional)
  • Coaching summary (optional)
  • Email or WhatsApp message to support client.
  • Additional resources; e.g., reading materials, etc. (optional; depend on client’s needs)

5. Result Measurement

  • There is a measurement of results that a client has achieved from coaching.

You can book your “Discovery Session” via the available time slots provided in this calendly link.

Types of Services Provided

What My Clients Say

David Norcross (Chairman of the Board, Digital Marketing Company)

“I had an extremely good coaching session which really assisted me in gaining insight into my dilemma. I came away with a clear plan of how to move forward with fixed goals and timelines. Many thanks to Atip for his help and professional approach to coaching.”

Rita Goh (President, ARTDO International 2020-2021)

“There is high value having a coach like Atip Muangsuwan. He is both someone whom I trust with my life and who has a high achievement orientation. These allow me an open platform to voice out my authentic concerns where normally I might be silent. Also, his own life achievements inspire me to want to do better. I believe 2021 starts off being uncomfortable and sleepless for me. However, I do know absolutely it is likely to be one of the best years of my life. This is because I am empowered by high performance coach who understands the struggles and challenges a woman leader goes through.”

Sawayot Tripathi (CEO/Business Owner)

Coach Atip was my Mentor Coach. He never applied the same coaching techniques or tools in my sessions with respect to his principle of “Coaching Designer”.
He spontaneously designed his coaching conversation in the moment.
His coaching style gave me a new perspective of how flexible and adaptive a great coaching conversation can be! The Magic of Coaching that I experienced from his coaching was… I brought to the session with my sub-goal. But his coaching could help me accomplish both my sub-goal and my MAJOR goal.
His coaching also empowered me to persistently pursue my goals.

Dr. Maneerat Kor-Udom (Executive, Insurance Company)

Thank you so much for your coaching. Your coaching has inspired me to know myself, my life goal, my direction and how to reach it. I love the session of alternative/outcome analysis, it was an amazing session to challenge my anxious thoughts, remove the past and stay focused on the present and future. Surprisingly, after the third coaching session, I’ve had more confidence in my capacity and ability to drive myself to my goals. Short-term and long- term goal planning session was also wonderful for me!!

Coaching Model

transformational-coaching-model
Leveraged from Buddhism's key principles

In order for the coachee to get totally transformed, the coachee must be able to become aware of oneself, the so-called, “Self-Awareness”. Once the coachee has “self-awareness”, he/she will automatically be “awakened” from their problems, negative thoughts and/or undesirable circumstances. And after the awakening, there will certainly be “bliss” taking place. This transformational coaching model is… the “Process” and also “Outcome” in itself. The Coach who uses this model is what I call, “The Designer Coach”. The coach who designs his coaching conversation in real time while dancing with the coachee to resonate with “the who” of the coachee in order to facilitate “self-awareness”, “awakening” (epiphany) and “bliss” of the coachee to take place transformationally. The coach may use “Reflective Inquiry” and “Personal Iceberg Metaphor” as the tools to help the coachee understand and have awareness of oneself.

Atip's-Mother-Coaching-Model_20Oct2021

There are 5 Core Principles behind Atip’s Transformational Coaching Model:
1. Mindfulness creates Self-Awareness.
2. Self-Awareness creates Self-Awakening.
3. Self-Awakening creates Bliss.
4. Inner world creates outer world.
5. Transformation comes from Self-Awareness + Yearnings (Motivation/Drive) + Strategies + Actions

ATIP'S 4PxR SUCCESS MODEL

ATIP'S "4PxR" SUCCESS MODEL

Purpose:            Why are you here? What makes your life meaningful?
                            Your Life Purpose, Your Why, Your Meaning

Passion:            What do you love to do most? What do you fall in love with?

Practice:            What skills do you need to practice until you’re good at them?
                            What strategies do you need to bring into practice?
                            What actions do you need to take on a consistent basis in order for you to succeed?

Perseverance:  Stay focused on your purpose, visions and goals.
                            Never ever give up until you succeed.

Reflection:        Reflection is simply wisdom. Use your wisdom to reflect, review and revise.
                            Stay flexible, adaptable and adjustable by following your wisdom through reflection. 

Build Your Breakthrough Coach Atip’s 5-Step Pyramid of Insights

The Pyramid of Insights

A coaching framework that distills complexity into profound clarity.


Step 1: The Exploration & Discovery: Explore, exchange, discover and build on each other’s insights.

Step 2: The Key Insights: Extract the key insights.

Step 3: The Homework: Translate the key insights into a concrete, executable strategy.

Step 4: The One-Sentence Summary: Filter the key insights into a single, powerful statement.

Step 5: The One-Word Summary: At the absolute peak of our pyramid, we achieve the ultimate distillation to make it stick and stay.

Why It Works for Executive & Leaders:

  • Collaborative: You co-create the solutions.
  • Structured: A clear path from ambiguity to action.
  • Results-Focused: Leave with actionable insights.
  • Personalized: A custom-built framework for your unique goals and challenges.
  • Memorable: The distilled insight ensures lasting clarity and sustainability.

 

ATIP’S-7-VIEW-MODEL-OF-COACHING

ATIP’S 7-VIEW MODEL OF COACHING

  1. View on Self
  • Self may refer to Client
  • Have Self-awareness
  • Study Self
  • Find Self-motivation
  • Discover Self Strengths and Weaknesses
  • Etc.
  1. View on Others
  • Others may refer to Client’s Key Stakeholders
  • Have awareness of others
  • Study others
  • Find motivations of others
  • Discover their Strengths and Weaknesses
  • Etc.
  1. View on Contexts
  • Contexts may refer to circumstances, situations, environments, conditions,
    games, rules, laws, governance, geopolitics, economics, market conditions, ecosystem, etc.
  • Have Contexts-awareness
  • Study Contexts
  • Interpret Contexts
  • Discover Values, Benefits, Opportunities and Threats in Contexts
  • Etc.
  1. View on Relationship between Self and Others
  • Have awareness of the relationship
  • Study the relationship
  • Identify the type of relationship
  • Consider the pros and cons of the relationship
  • Think win-win in the relationship
  • Seek synergy/collaboration from the relationship
  • Etc.
  1. View on Relationship between Self and Contexts
  • Have awareness of the relationship
  • Study the relationship
  • Identify the type of relationship
  • Relate to the contexts in such a way that benefits self
  • Etc.
  1. View on Relationship between Others and Contexts
  • Have awareness of the relationship
  • Study the relationship
  • Identify the type of relationship
  • Relate to their relationship in such a way that benefits all
  • Etc.
  1. View on the system
  • Have awareness of the system
  • Take a bird’s eye view of the system
  • Study the system
  • Relate to the system in such a way that benefits all
  • Benefits all simply means… benefit self, others and the greater good.

 

 
EE-FI

Atip’s EE-FI Leadership Model : Beyond Authority

  1. Engage to empathize
    • Regularly and frequently engage with people.
    • Engage to build good relationship with them.
    • Engage to understand them.
    • Use a coach approach as an effective tool to engage with them.

  2. Empathize to fulfill
    • Empathize to understand people.
    • Understand their true needs, motivations, expectations and unmet needs.
    • Use Satir or personal iceberg metaphor as an effective tool to understand them.

  3. Fulfill to Influence
    • Fulfill people’s needs.
    • People’s needs can be categorized as, ‘basic needs’, ‘psychological needs’ and ‘self-fulfillment needs’.
    • Use Maslow’s Hierarchy of Needs as an effective tool to help fulfill their needs.

  4. Influence to lead
    • When you can fulfill people’s needs, you’ll naturally be able to influence them.
    • Influence to shift, change or transform people’s thoughts, feelings and actions or behaviors.
    • Use your influence to lead people powerfully.
    • To lead people powerfully, you’ll need to keep engaging with people consistently and continue on with this EE-FI loop again and again as an ongoing cycle.

Atip’s 4C Model: Cultivating Culture Beyond Value

1.Create
  • Design Your Culture
  • Leaders decide the core values they desire to leverage them to cultures.
  • Choose one core value to be worked on at a time in order to stay focused and prevent distractions.
  • Come up with examples of key behaviors to demonstrate that core value.
2.Communicate
  • Create awareness and understanding of that core value and its related behaviors among all employees.
  • Make sure everyone becomes aware and understands them very well.
  • Leaders talk about that specific culture first.
  • Use all communication channels through all touch points.
3.Condition
  • Use positive reinforcement by making the culture a habit.
  • Build simple daily rituals such as meeting ritual: start off with talking about that culture first.
  • Connect that culture to daily tasks, workflows and work processes.
  • Leaders need to be the role models of the desired behaviors related to that culture.
4.Conclude
  • Review and reflect: see what’s working, what’s not and adjust.
  • Measure the progress: what gets measured gets progress.
  • Ask for feedback: update as needed
  • When cultivating a culture is concluded as ‘a success’, then we can create another culture by following the same 4C cycle in a complete loop for creating another culture.

Real Coaching Session Demo 1

This clip demonstrates how Coach Atip is using his coaching skill to help an executive make his important decision clearly and quickly. Notice how the coach uses a few questions and say a few words to help his client get the result he needs within a short timeframe. The key question he uses is… “How this executive measures his topmost values up against his new business opportunity.”

Real Coaching Session Demo 2

This clip demonstrates how Coach Atip is using his coaching skill to help an executive make a critical decision clearly and quickly. Notice how the coach uses a few questions and say a few words to help his client get the outcome he needs within a short timeframe. The key question he uses is… “What is the worst-case scenario if you decide to…..?”

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Did you know that the average ROI for companies investing in coaching is 7 times their initial investment?   According to PWC, over 25% of those surveyed said their ROI was even greater, 10-50 times their investment.

Some of the most effective, well-known leaders and celebrities in the world use executive and leadership coaches to improve their skills and maximize their potential, including: Bill Gates, Mark Zuckerburg, Eric Schmidt, Steve Jobs, Larry Page, Jeff Bezos, Oprah Winfrey, Hugh Jackman and many more.

If these powerful leaders and famous people think they need personal coaches, shouldn’t you have one too?

You can have your personal coach, too! 

Credit: https://www.authentic.com.au/blog/coaching/why-5-famous-people-believe-you-need-a-coach/

Book NOW for your discovery session

The Best Coach International Co., Ltd.

18 H. Cape Serene, Soi 15/1
Sukhapiban 2 Road, Khwaeng Prawet,
Khet Prawet, Bangkok 10250
Thailand

Company Registration Number: 0105567057481