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The Power of Coaching: Transforming Individuals and Organizations & Moving Beyond Information and Knowledge

By Atip Muangsuwan

The Power of Coaching

” Coaching is the learning style that best suits adult-learning. Why? Because it’s not telling them what to do and how to do it, instead it helps them think about what to do and how to do it themselves in order to maximize their potential. “

Atip Muangsuwan
CEO Coach and Coach Supervisor

Have you ever attended a conference where brilliant speakers shared their expertise, leaving you with a wealth of information, knowledge and inspiration?

It’s an exhilarating experience—the buzz of ideas, the scribbled notes, and the mental bookmarks for future reference. But here’s the catch: information, knowledge and inspiration alone won’t necessarily lead to transformation. If you truly want to create lasting change—in yourself, your team, or your organization—you need something more powerful.

The Learning Paradigm

Conferences, workshops, and seminars are fantastic for learning. They provide a platform for experts to share insights, best practices, and practical tips. Attendees leave with new perspectives, fresh ideas, and a sense of empowerment.

But let’s be honest: how often do we return to our daily routines and apply what we’ve learned? The “learning paradigm” is essential, but it’s only the first step.

Beyond Learning: The Need for Transformation

Transformation goes beyond learning. It’s about altering behaviors, mindsets, and outcomes. Imagine an organization that wants to shift from a hierarchical structure to a more agile, collaborative model. Or an individual who aspires to become a confident public speaker after years of stage fright. These transformations require more than just information—they demand a deliberate process of change.

The Power of Coaching

Coaching is the secret sauce—the catalyst for transformation. It’s the personalized intervention that bridges the gap between knowing and doing. Here’s why coaching is so effective in adult-learning and transformation:

  1. Individualized Attention: Unlike generic learning sessions, coaching is tailored to the individual. A coach understands your unique context, challenges, and aspirations. Whether you’re a leader seeking executive presence or an employee navigating career transitions, coaching hones in on what matters most to you.
  2. Accountability and Action: A coach doesn’t stop at theories, frameworks or models. They hold you accountable for taking action. It’s not enough to understand leadership or success principles; you must practice them consistently. Coaches provide gentle nudges, celebrate progress, and help you stay on track.
  3. Mindset Shifts: Transformation often requires rewiring our mental programming. Imposter syndrome, self-doubt, and limiting beliefs can hinder progress. A skilled coach helps you identify these roadblocks and transforms you toward a growth mindset. Suddenly, what seemed impossible becomes achievable.
  4. The Ripple Effect: Coaching doesn’t just impact the coachee; it ripples through teams and organizations. When a leader transforms their communication style, it influences their entire team. When an employee gains confidence, it positively affects workplace dynamics. The ripple effect is real.

The Power of Coaching in Action

Let’s consider a real-world example. I coached a female executive from a public company. She brought her issue of her direct report whom she planned to be her future successor as a topic in one of our coaching sessions. Her direct report didn’t trust her and didn’t like her that much. So, in our coaching session, I helped her explore deep down into the root cause of the distrust and dislike feelings.

We found out that because this executive didn’t pay much attention to her direct report whenever this direct report sought her attention. This direct report needed to feel important, significant and appreciated in her boss’ eyes. So, when she didn’t get the attention she needed, she felt she’s not good enough. This not-good-enough feeling translated into the distrust and dislike feelings towards her boss. And this caused the relationship problem between this executive and her direct report.

After our coaching session, this executive transformed. She changed her actions and behaviors towards her direct report. She made this direct report feel important, significant and appreciated— the feelings she always needed from her boss.

To make the long story short, the relationship between this executive and her direct report tremendously improved and grew in a positive way. And this improved relationship had ripple effect throughout this executive’s entire teams and her organization as well.

So, if you’re serious about transformation—whether it’s personal, professional or organizational—consider coaching. It’s not just about learning; it’s about becoming. And remember, the ripple effect of your growth might just change the world around you just like the real-world example as above.

If you’re ready for that transformation, let’s talk!

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